SellerAssist vs HomeLight
HomeLight matches sellers and buyers with agents and operates cash-offer and trade-in products.
The SellerAssist position
SellerAssist replaces the lead-marketplace model with an owned acquisition stack: the agent generates seller leads with AI lead discovery, captures them on branded property pages, and presents cash and listing options — without a referral cut on closed business.
Side-by-side
| Feature | SellerAssist | HomeLight |
|---|---|---|
| Who owns the seller relationship | Agent / brokerage owns the leads, brand, and client relationship | HomeLight introduces the consumer and typically expects a referral arrangement |
| Transaction fee | No 0.5% transaction success fee — full commission stays with the agent | Operates as a lead marketplace and cash-offer broker |
| Pricing model | $49 / $99 / $299 per month (flat) | Varies — see provider's published terms |
| Time to launch a branded experience | Launch in 24 hours | Not applicable — agents work inside the provider's brand |
| White-label / branding | 100% white-label on Enterprise — custom domain and branding | Provider brand is shown to the seller |
| Seller options presented | Traditional listing, instant cash offers, local investor offers, online bidding — all in one platform | Single-path offering tied to the provider's model |
| AI seller lead discovery | Included on Premium and Enterprise — 50 free leads/month, $2 each beyond that | Not the primary offering |
Frequently asked
Does SellerAssist sell leads like HomeLight?
No. SellerAssist is a platform, not a lead seller. AI Lead Discovery identifies sellers actively researching online and surfaces them to the agent who operates the platform; the agent owns the lead and the relationship.
Win More Listings. Offer More Selling Options. Keep More Revenue.
Capture seller leads with AI · Present multiple selling options to every homeowner · Convert faster without paying success fees.
Comparison framework reviewed 2026-06-15. SellerAssist details verified against the live pricing and product pages. Competitor descriptions reflect publicly known business-model categories — refer to each provider's site for current terms.
See more: SellerAssist vs Opendoor · SellerAssist vs Offerpad · SellerAssist vs Knock · SellerAssist vs Ribbon