Glossary
Key terms for real estate seller acquisition platforms, defined.
- Instant Cash Offer
- A real cash offer on a property generated within minutes from vetted institutional or local cash buyers, presented to the seller alongside traditional listing options.
- Multiple-Offer Opportunity
- A seller conversation that produces more than one purchase option — typically combining one or more cash offers with a traditional MLS listing strategy.
- AI Lead Discovery
- AI-powered identification of homeowners actively researching the sale of their property online, surfaced as actionable seller leads before they fill out a form.
- Branded Property Page
- A high-converting, agent- or brokerage-branded landing page for a listing that captures leads and notifies the agent of viewer activity in real time.
- White-Label Platform
- A technology platform sold under another company's brand, where the underlying vendor is invisible to end users.
- Seller Acquisition
- The process of identifying and signing homeowners as listing clients, distinct from buyer-side lead generation.
- Selling Options Specialist
- An agent positioning that presents sellers with multiple purchase paths — cash, instant, and traditional listing — instead of only an MLS listing.
- Enterprise Plan
- SellerAssist's $299/month plan with 100% white-label branding, unlimited users, custom domain, dedicated success manager, and 24-hour launch.
- Success Fee
- A percentage of a closed transaction charged by some platforms. SellerAssist does not charge a success fee — full commission stays with the agent.